ALBA is a fictional cultural event built around a powerful idea: bringing an abandoned village back to life. Set in Celles, France, the concept transforms each empty house into an artistic residency space, creating an open-air museum where art, memory, and local heritage intersect.

The challenge was to design an identity that felt poetic and grounded at the same time, celebrating contemporary creation while honouring the history of the place, and remaining accessible to a wide, diverse audience.

We developed everything from scratch: name, logo, full identity system, posters, signage, website, and print assets. The result feels like a sunrise seen through half-open blinds : warm, quiet, full of promise. As if the village was finally waking up.