Pitchy is a B2B SaaS company that makes video creation accessible to anyone, regardless of technical skill. When I joined as a Graphic Design intern for 6 months, the brand had just gone through a complete visual identity overhaul. Everything needed to be rebuilt from scratch to match the new direction.

The scope of work was broad and high-volume: I designed over 100 promotional visuals for webinars and replays, created static and motion design assets for Performance Max campaigns reaching over 500,000 impressions, and built an ebook layout template used across client deliverables. I also ran monthly competitor audits covering 10+ brands, analysing both visual identity and social media presence.

To help the wider team work more efficiently, I developed a centralised Figma asset library, giving everyone in the company easy access to brand-compliant resources.