Mirakl is a SaaS marketplace platform that helps companies build and manage their own online marketplaces. As the team scaled, the lack of shared resources meant that no two marketing assets ever looked quite the same. The brand felt inconsistent and production was slow.

As a Brand Designer apprentice, I worked on unifying the visual identity and building the infrastructure for teams to work more autonomously. This meant producing assets, designing templates, writing clear brand guidelines, and building a comprehensive design system in Figma.

The result is a brand that feels more premium and polished, with a faster, more consistent production workflow across the team