Mirakl — Design systems that scale with the team

Role: Brand Designer (apprenticeship)

Timeline: Jan 2025 – ongoing (1 yr 7 mo)

Team: Gavin Jones (Lead Brand Designer, manager), Marketing team

Tools: Figma, AI workflow tools

Key outcome: 500+ component library, assets ship up to 16x faster

Status: Client work, ongoing

The problem. Mirakl didn’t have a shared design system. As the company scaled, every region started producing its own assets, and staying on-brand meant manual checks, every time, on everything. No single source of truth. The design team became the bottleneck.

What I built. A library of 500+ components and templates in Figma, built to cover real use cases, not just the basics. Then I paired it with custom AI Brand Agents, so marketing could generate on-brand content without me in the loop.

The hard part. Getting the balance right. Lock down too much and people work around the system to move fast. Leave too much open and the brand drifts right back to where it started. Most of the work was deciding what actually needed to be fixed forever, and what could stay flexible.

Result. Marketing now ships assets up to 16x faster. That freed up my time for the creative work that actually needs a designer, instead of routine production. Still growing.